Yusuf Bhai Brings the Art of Bespoke Fragrance to Chennai
Chennai, September 27, 2025: Yusuf Bhai has opened his first boutique in Chennai, unveiling a space in Nungambakkam where fragrance is treated not as a product, but as a deeply personal experience.
At Yusuf Bhai, every perfume is created with the wearer at its heart. Clients can design bespoke fragrances by choosing their preferred combinations of notes, inspirations, or even memories they wish to capture. This personalization lies at the core of the brand’s philosophy, making each fragrance unique to the individual. Alongside its custom offerings, the boutique also presents an exclusive in-house collection, crafted to be timeless, versatile, and memorable.
Guiding this vision is Dr. Yusuf Madappan, Chief Visionary Officer (CVO), whose journey with scent began in a coastal town, surrounded by the evocative aromas of the sea and everyday life. Over time, he has transformed that instinctive connection with fragrance into an art form, one that blends authenticity and creativity into every Yusuf Bhai creation.
Speaking on the launch, Dr. Yusuf Madappan, said:
“Chennai has always held a special place in my heart. It is a city of culture, tradition, and diversity, where every street has its own color, character, and scent. Bringing Yusuf Bhai here feels natural, almost like a homecoming. Our vision is to offer Chennaiites the chance to experience fragrance as something deeply personal, created just for them.”
Abdul Jalal Madappen, Founder & Chairman, and Subair Madappan, CEO, have been instrumental in shaping Yusuf Bhai’s identity and growth. Abdul Jalal’s entrepreneurial vision and deep understanding of the fragrance industry have guided the brand’s expansion from its beginnings to an international presence, while Subair, as both a leader and perfumer, drives its creative and strategic growth. Together, their leadership ensures that Yusuf Bhai continues to blend artistry, innovation, and excellence in every fragrance.
Abdul Jalal Madappen, Founder & Chairman, shared:
“From the very beginning, our mission has been to create a brand that merges authenticity with innovation. Seeing Yusuf Bhai expand from a single store into an international fragrance house has been both humbling and inspiring.”
Subair Madappan, CEO, commented:
“Our entry into Chennai marks an important milestone in Yusuf Bhai’s journey. It reflects our commitment to bringing the brand experience to new audiences while preserving the artistry and individuality that define us.”
With its Chennai debut, Yusuf Bhai invites the city to experience perfumery as an intimate form of self-expression, where each bottle reflects individuality and imagination. Having grown into an established brand with boutiques across the UAE and one in Hyderabad, Yusuf Bhai brings its signature fragrances and expertise to the city.
The Yusuf Bhai Chennai boutique is located at 3, 312, Gee Gee Emerald Towers, G 2, Valluvar Kottam High Road, Seetha Nagar, Nungambakkam, Chennai, Tamil Nadu 600034. The brand’s creations are also available online at www.yusufbhaifragrances.in
